Finally, the Aha Moment Where Everything Becomes Crystal Clear.

Take the Anti-Personality Test to reveal your 12 archetypes and get a 20,000-word, AI-personalized blueprint to fast-track your growth.
Join 500+ professionals discovering their authentic archetype
Reveal My 12 Archetypes
Start the 45-minute Anti-Personality Test and get your AI-enhanced blueprint today.
✓ 45-minute assessment   |   ✓ Instant 20,000-word blueprint   |   ✓ 21-day AI integration
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Built by a former Meta design systems leader. 60-day guarantee.  

“This isn’t a test, it’s like looking in a really good mirror for the first time. Other assessments felt like looking through a peephole. This one showed me the whole room. Finally know how to be myself instead of who I thought people wanted.”

— Rachel Torres, Executive Coach

You’ve been on a journey.

Myers-Briggs called you INTJ.
Enneagram said Type 5.
StrengthsFinder gave you five talents.
DiSC assigned you a color.

Every time, you nod, but deep down you think:
‍
‍"This isn't the full picture."

‍You know you're analytical and creative.
Introverted and magnetic when it matters.
Strategic and deeply intuitive.

‍Traditional tests make you choose sides in battles that don't exist.

‍The real problem?
‍Humans weren't made to fit in boxes.
We were made to be fully, uniquely human.
The Hidden Cost Compounds Daily

🧩 You can’t explain your edge

You know you bring something unique to every role, but when asked "What makes you different?" you fumble. You undersell your value because you lack the language to articulate why your complex approach gets better results than everyone else's.

🧭 Strategy that feels wrong

You've tried the "proven" marketing playbooks designed for your personality type. They feel hollow and drain your energy because they're built for someone else's strengths. No wonder they're not building momentum.

🎯 Second-guessing the right instincts

That opportunity feels right in your gut, but it doesn't match what your personality test says you "should" do. So you hesitate, overthink, and watch someone else take the chance you knew was yours.

🌗 Exhausted by performing wholeness

You over-explain who you are because no single test captures your full complexity. Friends get confused when you act differently in different contexts. You wonder if authenticity means choosing just one version of yourself.

⏳ Each month of misalignment costs you

Every month you operate from oversimplified categories, you're not just leaving opportunities on the table—you're reinforcing the belief that your natural complexity is a flaw to fix instead of your greatest competitive advantage.

📊 What misalignment actually costs

73% of professionals feel misaligned at work
$2.1 trillion lost annually to disengagement
6.3 average career pivots searching for "fit"Your 12-archetype blueprint ends the expensive guessing game.
Your 12-archetype precision ends the guessing game.
‍Stop apologizing for being hard to categorize.
You weren’t made to fit — you were made to transcend.
Reveal My 12 Archetypes
Instant access • 60-day guarantee

How it works

Be part of a growing community redefining self‑awareness and success.

BrandNeue’s Anti‑Personality Test has guided hundreds of high‑performing coaches, consultants, entrepreneurs and creatives to uncover their 12‑archetype pattern and integrate it into every aspect of work and life. Participants report transformative results, on average an ROI of 847% within 90 days plus crystal clarity in decision‑making, authentic confidence and content creation flow. When you join this community, you’ll learn to leverage the complexity that’s always been your greatest asset.

Join 500+ professionals discovering their authentic archetype

An Instant Report Preview

You Know Humans Aren’t One-Dimensional

You’ve taken the tests. You’ve heard the labels.And every time you think: “This is kind of right… but not quite me.”

‍That “but” is your brilliance. And it’s finally time to see all of it.
See A Full 20,000-Word Archetype Report
90‑second look inside a real 20k‑word report
A woman sitting on top of an inflatable mattress.

Statistical Miracle

You’re Not 1 of 16. You’re 1 in 572 Trillion.

Most tests give you 4–16 types — like describing every human with 16 words. The Anti-Personality Test uses 72 archetypes to reflect your full complexity.

Your combination is literally one in 572 trillion. Five hundred and seventy-two trillion. No wonder generic advice never felt quite right.
Real Examples of Integration vs. Categorization:

Traditional Test: "You're an Analytical Type - be more logical"
‍
Anti-Test: "You're an Architect-Philosopher-Healer-Aesthete - you need systematic frameworks that create beauty and meaning, not cold efficiency"

‍Traditional Test: "You're Introverted - avoid networking"
‍
Anti-Test: "Your Scholar-Sage-Protector combination energizes through teaching and protecting others, but drains in superficial networking"

AI-Powered

Your Blueprint Powered by 5,000 Years of Wisdom + Modern AI

You don't need another test that puts you in a box. You need a blueprint powered by both ancient wisdom and modern AI. Your Assessment Uniquely Combines 👉

The BrandNeue Difference
‍
Traditional tests: "You're Type, (generic label) here are your limitations"
BrandNeue: "Here's how all your aspects work together + frameworks to leverage your complexity"

‍
Other assessments: 4-16 categories that box you in
BrandNeue: 72 archetypes with infinite combinations

Other approaches: Choose between analytical OR creative
‍BrandNeue: Integrate ALL aspects into one powerful design

🏛️ 5,000+ Years of Archetypal Wisdom

The deepest understanding of human patterns, refined across millennia

🤖 Advanced AI Personalization

Technology that customizes universal insights to your unique combination

🎯 Precision Implementation

Not just what you are, but how to leverage who you are in real situations

🚀 Continuous Evolution

AI-optimized guidance that grows and adapts as you do

Your full blueprint

The result? The only assessment that combines timeless human understanding with modern AI precision to create your personal blueprint for authentic success.

K. Glenn Perry

The Anti-Personality Test Pioneer

Developer of the 72-Archetype System, a revolutionary approach to personal branding
For over 20 years, I’ve been helping people and brands find the words, visuals, and strategies that make their work unforgettable.
‍
I’ve led creative and brand strategy for some of the world’s most recognized names Meta, Mercedes-Benz, Chick-fil-A, Pfizer and helped countless individuals turn their complex, one-of-a-kind strengths into clear, powerful narratives.
‍
But my work isn’t just about brands. It’s about people. I believe every person has a multi-layered identity that can’t be reduced to a single label or “type.” Your complexity isn’t a weakness, it’s your ultimate competitive advantage.
‍
That’s why I built BrandNeue. It’s not a personality quiz. It’s a deep, archetype-driven framework that turns your unique combination of traits into a personal brand people can’t forget.

Your Complete Anti-Personality Test System

In every package you get: full 20K‑word blueprint, custom AI prompts, 21‑day integration course, lifetime access.

📋 20,000-Word Personalized Blueprint

Comprehensive archetype analysis more detailed than most coaching programs, calibrated specifically to your unique combination
Complete analysis of your unique complexity across 72 archetypes
Your top 12 archetypes across 4 life domains (Structure, Balance, Legacy, Social)
Integration analysis showing how your aspects collaborate (not compete)
Shadow work frameworks for each primary archetype
Professional application guides - no more generic advice

🚀 AI-Powered Output Optimization

Custom AI prompts designed specifically for your archetype profile to 100x your productivity and authenticity (quantity varies by investment level)
Copy-paste prompts customized to your specific combination
Turn assessment results into daily implementation
Works with Claude, ChatGPT, and other AI tools
Career transition and positioning prompts
Client relationship and communication prompts
Personal development and breakthrough prompts
Practice building and marketing alignment prompts

📚 21-Day Archetype Integration Course

Complete exploration of your comprehensive archetype report, designed to help you claim, understand, and optimize every aspect of your archetypal profile
Week 1: Structure Domain - How you naturally build your world
Week 2: Balance Domain - Navigate complexity using your full range
Week 3: Legacy & Social - Impact and authentic connection as your complete self
Implementation exercises for integrated self-understanding
Progress tracking for your complexity integration journey

💎 Lifetime Profile Access + 12-Month System Upgrade

Permanent access to your personal archetype profile plus free upgrades to our ever-evolving system for 12 months
Permanent access to your personal archetype profile
12 months of free system upgrades and improvements
New AI prompt libraries as developed (first year)
Future community access and ongoing support

“OK the AI prompts are actually insane. Instead of staring at my computer like ‘what should I write about?’ I get these super specific prompts that just… work with how my brain works. 3 hours of brainstorming became 20 minutes.”

— Michael Chen, Content Creator

What Others Say About BrandNeue

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Daniel E
COO

“Every coach I talked to was like ‘you need to find your niche.’ Made me feel like such a failure because I couldn’t stick to one thing. Then this assessment basically told me "dude, YOU are the niche". Mind blown. Now I just lean into it.”

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Erick G
CFO

“I’ve blown thousands on coaches and courses that gave me basically nothing useful. This $97 thing taught me more about how I actually operate than $10K of executive coaching. The prompts alone save me like 15 hours a week.”

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Emily B
Finance Manager

“Saw this and was like ‘ugh, another personality test.’ Then I saw ‘Anti-Personality Test’ and figured what the hell. Totally different. It’s not about shoving you in a box – it’s about showing you how all your different parts actually work together.”

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Kelly M
Entrepreneur

“Honestly thought something was wrong with me for the longest time. Too much of a numbers person for the creative teams, too creative for the analytics side. This thing actually showed me how those parts work together instead of fighting each other.”

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Rebecca H
Coach

“Almost didn’t do it because 45 minutes felt like forever. But honestly I got so into the questions I didn’t even notice. Had like 3 major ‘holy crap’ moments before I even finished. Those 45 minutes probably saved me years of guessing.”

Client Image
Theo K
CEO

“I was always the ‘high performer’ but felt totally misunderstood. Like, why do I have to choose between being strategic OR caring about people? This thing was like ‘you don’t have to choose’ and suddenly everything clicked. My team actually likes working for me now.”

A BrandNeue Comparison
...
BrandNeue
Other Tests
Coaches and Systems

Depth & Complexity

Capturing every facet of your unique makeup
72 archetypes with one‑in‑572‑trillion combinations
4–16 types; oversimplifies multifaceted professionals
Depends on coach’s framework; often surface‑level

Personalized Output

Get a detailed report tailored to you
20,000‑word AI‑enhanced blueprint delivered instantly
Brief PDF or web report; generic descriptions
Session notes and summaries; subjective

Implementation & Integration

Practical steps that turn insight into action
Integration analysis, shadow‑work frameworks, 21‑day course
No actionable steps or integration guidance
Relies on manual coaching; no standardised roadmap

AI‑Powered Tools

Harness intelligent prompts for growth
100–500 personalised AI prompts for content and strategy
No AI or technology support
Occasional worksheets; typically no AI personalization

Ease & Speed

How quickly you receive useful insights
45‑minute assessment with instant digital results
10–20 minutes; quick but shallow insights
Requires weeks or months of sessions

Ongoing Support

Your access to future updates and tools
Lifetime access to your archetype profile plus free upgrades
Static results; no future updates
Ends when sessions end; no self‑serve tools

Guarantee & Risk

Confidence in your investment
$100–$300+ per hour; multi‑month packages costing thousands
No guarantee on usefulness
Rarely offers refunds or guarantees.

Cost & Investment

What you pay to participate
$97–$497 with clearly defined tiers and deliverables
Free to ~$150 per test; limited depth
$100–$300+ per hour; multi‑month packages costing thousands

Target Audience

Who each service best serves
Licensed professionals, coaches, consultants, high‑performers
General self‑improvement seekers
Individuals or teams with time and budget for coaching

Return on Investment

Results you can measure
Average client ROI of 847% within 90 days; 94% accuracy
Little to no measurable ROI; purely reflective
Varies widely; depends on coach quality and engagement

A BrandNeue
Value

Choose Your Integration Level

“I’m a data scientist. I don’t do personality tests – they’re usually garbage. But this isn’t horoscope nonsense, it’s actually pattern recognition for humans. The 20,000-word report is more thorough than most research papers I read.”

— Lisa Chang, Data Scientist

Discovery

Reveal Your Archetype Pattern
Perfect for: Professionals ready to understand their authentic foundation
$127
$97  
Reveal My 12 Archetypes
Instant access • 60‑day guarantee
Discover your Archetypes
45-minute precision diagnostic (immediate access)
20,000-word personalized analysis (instant delivery)
Basic brand positioning insights and recommendations
21-day integration email sequence (starts Day 1)
100 personalized AI prompts for authentic content creation

Integration

Complete Integration System
Perfect for: Business owners ready to implement with AI assistance
$247
$197  
Reveal My 12 Archetypes
⭐ Most Popular Choice
Instant access • 60‑day guarantee
Everything in Discovery
300 personalized AI prompts for authentic content creation
Monthly AI tool updates and new prompt releases
Career Optimization Report customized to your archetypes ($197 value)
Professional Brand Voice Style Guide ($297 value)
Priority access to future BrandNeue programs

Transformation

Mastery and Implementation
Perfect for: High-performers ready for comprehensive archetype mastery
$597
$497  
Reveal My 12 Archetypes
Instant access • 60‑day guarantee
Everything in Integration
500 personalized AI prompts for authentic content creation
2x 60-minute live strategy call with Glenn Perry (Former Meta Design Leader) ($500 value)
First priority for BrandNeue Certification Program
Advanced AI integration training and optimization

All our plans include the following features.

🔥 The 21-Day Transformation Guarantee
‍Within 21 days of your assessment, you'll experience:
‍✅ Crystal Clarity - Know exactly why certain strategies worked while others failed
✅ Authentic Confidence - Eliminate impostor syndrome through archetypal alignment
✅ Effortless Decision-Making - Use your personal compass for all business choices
✅ Content Creation Flow - Generate authentic content with AI-powered assistance
✅ Natural Magnetism - Attract opportunities aligned with your genuine strengths

‍🎯 Real Results from Real Clients
Sarah K., Consultant: "Increased my rates from $150 to $400/hour within 6 weeks of understanding my Architect-Philosopher combination."
‍Marcus R., Entrepreneur: "Built a $20K side business using my archetype-aligned positioning. It felt effortless because it was authentic."
‍Dr. Jennifer L., Expert: "Finally simplified my complex expertise into premium offers. Revenue doubled by working WITH my natural communication style."

‍Average Client ROI: 847% within 90 days

FAQ

A few questions often asked
How is this different from Enneagram/Myers-Briggs specifically?
The Enneagram gives you 9 types, Myers-Briggs gives you 16. We give you 72 archetypes with infinite combinations. More importantly, other tests categorize you - we show you how to integrate your full complexity. You get implementation tools, not just labels.
What if I don't believe in personality tests anymore?
That's exactly why this exists. If you've been disappointed by oversimplified assessments, you're our ideal person. The Anti-Personality Test was created specifically for licensed professionals who found traditional tests limiting. We don't categorize - we integrate.
Can I trust a 20,000-word AI-generated report?
The report is based on your specific archetypal combination - one of 18 quintillion possibilities. Glenn Perry spent 15+ years developing this system through real-world application. The AI prompts are customized to your exact combination, making them more relevant than generic advice.
Why do you limit to 100 assessments per week?
Each 20,000-word report requires significant computational resources and quality review. We've chosen to limit capacity rather than compromise on the depth and accuracy that makes this system different from automated personality tests.
How much time does this actually take?
Assessment: 35-45 minutes
Daily integration course: 15 minutes for 21 days
AI prompts: Use as needed (most professionals use 2-3 per week)
Reading your full report: 2-3 hours total (break it up as needed)
What if this doesn't work for my practice?
See our Complexity Integration Promise below. Complete the integration work as outlined, and if you don't gain the clarity and frameworks promised, we'll refund every penny within 60 days.
Is my data secure and encrypted?
Your responses are encrypted during transmission using industry-standard HTTPS/SSL protocols. This means your data is protected while traveling between your device, our form provider (Typeform), and our processing systems.
Is my personal information safe?
Yes. Your responses travel through secure, encrypted connections (HTTPS/SSL) at every step. We use trusted platforms for data collection and Claude AI for processing. Your personal reflections are analyzed automatically - no human team member reads your individual responses.

Limited to 100 Weekly

We're currently in early access, processing only 100 assessments per week
As we optimize our AI-powered archetype mapping system. After each cohort, we refine our algorithms to make the next group even more accurate.

✅ First access to breakthrough technology
✅ Preferred early access pricing  
✅ 12 months of free system upgrades
✅ Direct input on system development

This week's remaining spots:

87

/100

‍Every week you wait:
‍You lose potential income from better self-positioning with clients

You miss opportunities that align with your authentic professional strengths

You spend energy fighting against your nature in your practice

Other professionals advance because they understand their unique value
A blurry photo of a man running.

Our Guarantee: The Complexity Integration Promise

We're so confident the Anti-Personality Test will transform how you understand and express your authentic complexity, that we're offering a 60-day money-back guarantee, but only if you actually do the integration work.
Here's the deal: Complete the full 45-minute assessment, read through your complete 20,000-word report, and genuinely engage with the 21-day integration course.

‍Use at least 10 of your personalized AI prompts in real situations – whether with clients, in your marketing, or for personal development.

‍Follow the integration framework. Take the actions we recommend.

‍If you actually do the work and still don't feel you finally understand why other assessments felt limiting and gained clear frameworks for expressing your authentic complexity in your professional work, we'll refund every penny within 60 days of purchase.

‍We're confident this system works for sophisticated professionals ready to stop being categorized and start being integrated, but it obviously won't work if you just read the report and never apply the insights.

‍Note: Since each 20,000-word report requires significant computational resources and quality review, we reserve the right to limit refunds to genuine integration attempts. However, nothing in this guarantee affects your statutory rights.

“I was drowning in advice. Every expert had different opinions about what I ‘should’ do. This cut through all that noise and just showed me how to use what I’m naturally good at. The confusion is finally gone. It’s like having an instruction manual for myself.”

— Priya Patel, Business Owner
Ready to stop fitting into boxes and start embracing your full potential?
Yes, I'm ready!
Create a better future for myself