Make Believe LLC Privacy Policy

Effective Date: June 13, 2025

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1. Introduction

Make Believe LLC ("Company," "we," "us," or "our") operates the archetype assessment service available at www.archetypes.report (the "Service"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our Service.

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, do not use our Service.

Contact for Privacy Inquiries:
Email: hello@brandneue.me
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2. Information We Collect
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2.1 Information You Provide Directly

Assessment Information:

  • First and last name
  • Email address
  • Phone number (optional)
  • Assessment responses including:
    • Multiple choice answers (72 questions)
    • Personal reflection narratives (4 open-ended questions about your life experiences, challenges, goals, and current situation)
    • Core identity responses (5 scenario-based questions)

Communications:

  • Information you provide when contacting us
  • Feedback or survey responses
  • Any other information you choose to provide

2.2 Information Collected Automatically

When you use our Service, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Access times and dates
  • Pages viewed
  • Referring website addresses

We do NOT use:

  • Tracking cookies for marketing
  • Third-party analytics that identify individuals
  • Behavioral tracking across websites
  • Social media tracking pixels

2.3 Information We Do NOT Collect

  • We do NOT collect sensitive categories of personal data (race, religion, sexual orientation, health conditions)
  • We do NOT collect payment information (if paid services are offered, payment is processed by third parties)
  • We do NOT collect biometric data
  • We do NOT knowingly collect information from children under 18
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3. How We Use Your Information
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3.1 Primary Uses

To Provide the Service:

  • Process your assessment responses through our AI system
  • Generate your personalized archetype results
  • Deliver results to your email address
  • Provide customer support

To Improve the Service:

  • Analyze anonymized, aggregated usage patterns
  • Enhance our archetype methodology
  • Fix technical issues and improve functionality
  • Develop new features (using only anonymized data)

3.2 Legal Bases for Processing (for EEA users)

We process your personal data based on:

  • Consent: You consent by voluntarily providing information
  • Contract: Processing necessary to deliver the Service you requested
  • Legitimate Interests: Improving our Service, preventing fraud, ensuring security
  • Legal Obligations: Complying with applicable laws

3.3 What We Do NOT Do With Your Information

  • We do NOT sell your personal information
  • We do NOT share your assessment responses with third parties for their marketing
  • We do NOT use your personal narratives for testimonials without explicit consent
  • We do NOT create public profiles from your data
  • We do NOT use your responses for any purpose other than generating your results and improving our Service in aggregate
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4. How We Share Your Information
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4.1 Service Providers

We share your information with third-party service providers who assist in operating our Service:

Essential Service Providers:

  • Typeform: Secure form collection (assessment questions)
  • N8N: Workflow automation (data processing)
  • Claude AI by Anthropic: AI processing (generates archetype analysis)
  • Webflow: Website hosting and results display
  • Email Service Provider: Results delivery

These providers are contractually obligated to protect your information and use it only for providing services to us.

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to:

  • Court orders or subpoenas
  • Government or regulatory requests
  • To protect our rights, property, or safety
  • To prevent fraud or illegal activities
  • To protect the rights and safety of others

4.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred. We will provide notice before your information becomes subject to a different privacy policy.

4.4 Anonymized Data

We may share anonymized, aggregated data that cannot identify you for:

  • Research purposes
  • Service improvements
  • Industry reports
  • Marketing our Service
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5. Data Retention
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5.1 Retention Periods

  • Assessment Responses (Raw): Deleted within 30 days after results are generated
  • Archetype Results: Retained until you request deletion
  • Account Information: Retained until you request deletion
  • Communication Records: Retained for 2 years or as required by law
  • Anonymized/Aggregated Data: May be retained indefinitely

5.2 Deletion Rights

You may request deletion of your personal data at any time by emailing hello@brandneue.me. We will delete your information within 30 days unless retention is required by law.
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6. Data Security
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6.1 Security Measures

We implement commercially reasonable security measures including:

  • HTTPS encryption for data transmission
  • Access controls limiting who can view personal data
  • Regular security assessments of our service providers
  • Secure data processing workflows

6.2 Security Limitations

NO SECURITY SYSTEM IS PERFECT. Despite our efforts:

  • Data breaches may occur
  • Unauthorized access is possible
  • Third-party services may experience security incidents
  • Internet transmission is never 100% secure

WE CANNOT GUARANTEE ABSOLUTE SECURITY OF YOUR INFORMATION.

6.3 Your Security Responsibilities

  • Keep your email account secure
  • Do not share your personal assessment links
  • Notify us immediately of any unauthorized access
  • Use strong passwords for any accounts you create with us
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7. Your Privacy Rights
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7.1 Rights for All Users

Regardless of location, you may:

  • Access: Request a copy of your personal data
  • Correct: Update inaccurate information
  • Delete: Request deletion of your personal data
  • Opt-Out: Unsubscribe from marketing communications
  • Data Portability: Receive your data in a portable format

7.2 Additional Rights for EEA/UK Residents (GDPR)

If you are in the European Economic Area or UK, you also have rights to:

  • Restrict Processing: Limit how we use your data
  • Object to Processing: Object to certain uses of your data
  • Withdraw Consent: Withdraw consent at any time
  • Lodge a Complaint: File a complaint with your supervisory authority

7.3 Additional Rights for California Residents (CCPA/CPRA)

California residents have additional rights including:

  • Know: What personal information we collect, use, and share
  • Delete: Request deletion of personal information
  • Opt-Out: Of the sale of personal information (we do not sell data)
  • Non-Discrimination: Equal service regardless of exercising privacy rights
  • Correct: Inaccurate personal information
  • Limit Use: Of sensitive personal information

7.4 How to Exercise Your Rights

To exercise any of these rights:

  • Email: hello@brandneue.me
  • Include "Privacy Rights Request" in the subject line
  • Provide sufficient information to verify your identity
  • We will respond within 30 days (45 days for complex requests)
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8. International Data Transfers
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8.1 Location of Processing

Our Service is operated from the United States. If you use our Service from outside the United States, your information will be transferred to, stored, and processed in the United States.

8.2 Transfer Safeguards

For transfers from the EEA/UK, we rely on:

  • Standard Contractual Clauses with our service providers
  • Your explicit consent to the transfer
  • Other legally recognized transfer mechanisms

By using our Service, you consent to the transfer of your information to the United States.
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9. Third-Party Services and Links
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9.1 Third-Party Services

Our Service uses integrated third-party services (listed in Section 4.1). These services have their own privacy policies:

  • Typeform: https://www.typeform.com/privacy-policy/
  • Anthropic (Claude AI): https://www.anthropic.com/privacy
  • Webflow: https://webflow.com/legal/privacy

We encourage you to review their privacy policies.

9.2 External Links

Our Service may contain links to external websites. We are not responsible for the privacy practices of these sites. Please review their privacy policies before providing personal information.
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10. Children's Privacy
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10.1 Age Restrictions

Our Service is not intended for children under 18. We do not knowingly collect personal information from children under 18.

10.2 Parental Rights

If you believe we have collected information from a child under 18, please contact us immediately at hello@brandneue.me. We will promptly delete such information.
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11. AI-Specific Privacy Considerations
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11.1 Automated Processing

Your assessment responses are processed using artificial intelligence to generate results. This processing is automated with no human review of individual responses.

11.2 AI Limitations

  • AI processing may produce varying results
  • We do not guarantee AI accuracy or consistency
  • AI models may be updated, affecting result generation
  • Your data is not used to train public AI models

11.3 Human Review

Individual assessment responses are NOT reviewed by humans unless:

  • You specifically request support
  • Required by law
  • Necessary to investigate security/fraud issues
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12. Marketing and Communications
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12.1 Marketing Emails

We may send you:

  • Your assessment results (transactional)
  • One follow-up about coaching opportunities (marketing)
  • Service updates affecting your account (transactional)

12.2 Opt-Out

You may opt-out of marketing communications by:

  • Clicking "unsubscribe" in any marketing email
  • Emailing hello@brandneue.me with "Unsubscribe" in the subject

Opt-out requests are processed within 10 business days. You cannot opt-out of transactional emails (like your assessment results).
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13. Do Not Track Signals

Our Service does not respond to Do Not Track (DNT) browser signals. We do not track users across third-party websites.
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14. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes are effective immediately upon posting. We will notify you of material changes by:

  • Updating the "Effective Date" at the top
  • Sending an email to registered users (for material changes)
  • Posting a notice on our Service

Your continued use after changes constitutes acceptance of the updated Privacy Policy.
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15. Contact Information

For privacy-related questions or to exercise your privacy rights:

Privacy Contact:
Email: hello@brandneue.me
Subject Line: "Privacy Inquiry" or "Privacy Rights Request"

General Legal Contact:
Make Believe LLC
Email: legal@gomakebelieve.com
Address: Austin, TX

Response Time:
We aim to respond to privacy inquiries within 72 hours and privacy rights requests within 30 days.
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16. Supplemental Privacy Notices
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16.1 Cookie Policy

We use only essential cookies required for Service functionality:

  • Session cookies (deleted when browser closes)
  • Security cookies (protect against fraud)
  • Functionality cookies (remember your preferences)

We do NOT use:

  • Advertising cookies
  • Social media cookies
  • Cross-site tracking cookies

16.2 Data Processing Addendum

Organizations requiring a Data Processing Addendum (DPA) for GDPR compliance may request one by emailing legal@gomakebelieve.com.
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17. Privacy Policy Acceptance

By using our Service, you acknowledge that you have read and understood this Privacy Policy and agree to our collection, use, and disclosure of your information as described herein.

Last Updated: June 13, 2025

Questions? Email us at hello@brandneue.me

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