This step identifies your unique combination of archetypes that form the foundation of your authentic personal brand. Your archetypal blend reveals your natural strengths, communication patterns, and the unique value you bring to your audience.
Based on my uploaded documents and the following information, identify my primary, secondary and supporting archetypes from the BrandNeue framework:
My core values are: [List 4-6 values]
My professional background is: [Brief description]
My natural communication style is: [Description]
My key strengths are: [List top strengths]
Please provide a comprehensive archetype profile that includes:
1. My primary and secondary archetypes with detailed explanations
2. 2-3 supporting archetypes that complement my core archetypes
3. Potential blindspots or challenges of my archetypal combination
4. Brand voice characteristics aligned with my archetypes
5. Key differentiators my archetypal blend creates
When satisfied, save your archetype profile document with a clear filename like "1_YourName_Archetype_Profile.pdf" to reference in Step 2.
This step creates a comprehensive brand foundation based on your archetype profile. It translates your archetypal strengths into strategic messaging, positioning, and expression frameworks that will guide all your brand communications.
Using my archetype profile from Step 1, please develop a comprehensive brand foundation that includes:
1. Purpose, mission, and vision statements aligned with my archetypes
2. Brand story incorporating my archetypal elements and professional journey
3. Core messaging framework with key value propositions and differentiators
4. Brand voice guidelines with tone variations for different contexts
5. Key themes and concepts that should be consistently expressed
6. Brand application framework for different professional contexts
Additional context about my work:
[Add specific details about your industry, offerings, aspirations, and audience]
When satisfied, save your brand foundation document with a clear filename like "2_YourName_Brand_Foundation.pdf" to reference in Step 3.
This step develops detailed audience personas that naturally align with your archetype profile and brand foundation. Understanding who you're meant to serve allows you to tailor your communication for maximum relevance and impact.
Based on my archetype profile and brand foundation, please develop 2-3 detailed audience personas that would naturally resonate with my authentic brand. My target audience generally includes:
[Describe your target audience, including:
- Demographics (age, career stage, industry, etc.)
- Professional contexts and roles
- Key challenges and pain points
- Aspirations and goals
- How you currently serve or intend to serve them]
For each persona, please include:
1. Detailed demographic and psychographic profile
2. Primary goals, challenges, and aspirations
3. Key triggers and motivations for seeking solutions
4. Content preferences and consumption habits
5. Decision-making factors and potential objections
6. How this persona specifically aligns with my archetypal strengths
7. Most effective messaging approaches for this persona
These personas will guide your content creation and engagement strategies to ensure you're connecting authentically with the right audience.
When satisfied, save your audience personas document with a clear filename like "3_YourName_Audience_Personas.pdf" to reference in Step 4.
This step creates a comprehensive content strategy leveraging your archetypal strengths to connect with your audience personas. It provides the structure and frameworks needed for consistent, authentic content creation.
Using my archetype profile, brand foundation, and audience personas, please develop a comprehensive content strategy that includes:
1. 3-5 content pillars directly aligned with my archetypal strengths and audience needs
2. Content formats and themes that leverage my natural communication style
3. Detailed post structures and frameworks for different content types
4. A content calendar framework with themes and topic suggestions
5. Content creation process aligned with my strengths and available time
6. Content distribution and repurposing strategy
My content goals include: [List key objectives]
Platform preferences: [List platforms you use/prefer]
Content challenges: [List any struggles you have with content creation]
Available time for content creation: [Estimate weekly/monthly capacity]
This strategy provides the structure for consistent, authentic content creation that leverages your natural strengths.
When satisfied, save your content strategy document with a clear filename like "4_YourName_Content_Strategy.pdf" to reference in Step 5.
This step translates your content strategy into a tactical social media implementation plan. It provides platform-specific strategies and engagement approaches that align with your archetypal strengths.
Based on my complete brand framework, please create a tactical social media implementation plan that includes:
1. Platform-specific strategies based on my archetypes and audience personas
2. Engagement approaches for each platform aligned with my brand voice
3. Growth tactics that leverage my archetypal strengths authentically
4. A cross-platform content ecosystem showing how pieces connect
5. An implementation roadmap with specific next steps and priorities
6. Measurement and optimization framework to track effectiveness
My primary platforms are: [List platforms]
My time availability for social media is: [Time commitment]
My implementation resources include: [Available tools/support]
Specific challenges I face with social media: [List challenges]
This plan provides the tactical guidance to turn your content strategy into an effective social media presence.
When satisfied, save your social media plan document with a clear filename like "5_YourName_Social_Media_Plan.pdf" to reference in Step 6.
This final step transforms your brand strategy into a cohesive visual identity system using Midjourney for image generation and Canva for implementation. You'll create professional-quality visuals that authentically represent your brand archetypes without needing design expertise.
Based on my complete brand framework, I need help developing a visual identity using Midjourney for image generation and Canva for implementation. Please create a practical visual brand system with five key components:
1. BRAND COLORS & MOOD BOARD
- Midjourney prompts to generate mood boards based on my [primary/secondary] archetypes
- Color palette extraction guidance
- Canva implementation instructions for my brand colors
2. CONTENT TEMPLATES
- Midjourney prompts to create visual references for my main content types
- Step-by-step Canva template creation instructions
- Template organization system for consistency
3. BRAND ELEMENTS
- Midjourney prompts for logo/wordmark concepts, patterns, and graphic elements
- Canva adaptation instructions for implementing these elements
- Integration guidance for consistent usage
4. PROFILE IMAGERY
- Midjourney prompts for professional profile photos and banner/cover images
- Canva editing and formatting instructions for platform optimization
- Implementation specifications for each platform
5. IMPLEMENTATION PLAN
- Canva organization system for brand assets
- Platform-by-platform implementation checklist
- Maintenance workflow using both tools
For each component, provide specific Midjourney prompts optimized for my archetype blend, followed by practical Canva implementation instructions. I need this system to be both professional-looking and manageable for someone without design expertise.
Additional context about my visual preferences:
[Add any specific styles, examples, or preferences you have]
I need to create a professional mood board and color palette for my brand using Midjourney and Canva. My primary archetype is [your primary archetype] and my secondary is [your secondary archetype]. My brand emphasizes these key attributes: [list 3-5 key attributes from Step 2].
Please provide:
1. MIDJOURNEY MOOD BOARD PROMPTS
- 3-5 specific prompts optimized for generating mood boards aligned with my archetypes
- Parameter recommendations (aspect ratio, stylize, etc.) for best results
- Guidance on prompt variations to explore different directions
- Tips for evaluating which generated mood board best captures my brand essence
2. COLOR PALETTE EXTRACTION
- Step-by-step instructions for extracting color codes from Midjourney results
- Guidance on selecting a balanced palette (primary, secondary, accent, neutrals)
- Tools and methods for identifying exact hex codes
- Recommendations for color harmony and accessibility
3. CANVA IMPLEMENTATION
- Instructions for setting up a brand kit in Canva with my extracted colors
- Templates for creating a professional color palette reference sheet
- Guidance on creating color application examples
- System for documenting color usage guidelines
I need a color palette that authentically represents my [primary/secondary] archetype blend while remaining practical for implementation across all my platforms.
[Add any specific color preferences, examples, or inspiration]
Based on my content strategy and the mood board/colors from Step 6.1, I need to create content templates for my primary content types using Midjourney and Canva. My main content types are [list content types from Step 4] and my priority platforms are [list platforms from Step 5].
Please provide:
1. MIDJOURNEY VISUAL REFERENCE PROMPTS
- Specific prompts for generating visual references for each content type
- Parameter recommendations optimized for my archetype blend
- Guidance on capturing my brand's visual style consistently
- Tips for generating variations that maintain brand cohesion
2. CANVA TEMPLATE CREATION
- Step-by-step instructions for creating each template in Canva
- Specific element placement, fonts, and color application guidance
- Platform-specific adaptations with exact dimensions
- Instructions for saving and organizing template variations
3. TEMPLATE SYSTEM IMPLEMENTATION
- Guidance for creating a cohesive template family
- Instructions for setting up a template organization system in Canva
- Workflow recommendations for efficient content creation
- Best practices for maintaining consistency while avoiding monotony
I need templates that are professional-looking but simple enough to implement consistently. Each template should incorporate my brand colors and capture my [primary/secondary] archetype essence.
[Add any specific template needs or preferences]
I need to create distinctive brand elements using Midjourney and implement them in Canva. My brand's visual foundation is established with colors and a mood board, and I now need supporting elements for recognition and consistency.
Please provide:
1. MIDJOURNEY LOGO/WORDMARK PROMPTS
- Specific prompts for generating simple, professional wordmark concepts
- Parameter recommendations for clean, adaptable results
- Guidance on capturing my [primary/secondary] archetype qualities
- Tips for evaluating which concepts best represent my brand essence
2. MIDJOURNEY PATTERN & GRAPHIC ELEMENT PROMPTS
- Prompts for generating brand patterns aligned with my archetypes
- Prompts for simple graphic elements (dividers, icons, accents)
- Parameter recommendations for consistency with my mood board
- Guidance on creating a family of related visual elements
3. CANVA IMPLEMENTATION INSTRUCTIONS
- Step-by-step guidance for recreating/adapting Midjourney concepts in Canva
- Instructions for cleaning up and optimizing elements for various uses
- Methods for creating variations for different applications
- Organization system for brand element management
4. USAGE GUIDELINES
- Recommendations for consistent element placement
- Guidance on scaling and adapting elements
- Instructions for creating a simple brand elements reference sheet
- Best practices for maintaining visual consistency
I need elements that are simple enough to implement myself but still look professional and distinctive. The focus should be on practical elements I can actually use consistently.
[Add any specific preferences or requirements for your brand elements]
I need to create professional profile imagery for my brand using Midjourney and Canva. My brand colors, mood, and elements are established, and I want to create a cohesive presence across my priority platforms: [list main platforms].
Please provide:
1. MIDJOURNEY PROFILE PHOTO PROMPTS
- Specific prompts for generating professional profile photo concepts
- Parameter recommendations for optimal headshot results
- Variations that capture different aspects of my [primary/secondary] archetypes
- Tips for generating photos that will remain recognizable at small sizes
2. MIDJOURNEY BANNER/COVER IMAGE PROMPTS
- Platform-specific prompts for each priority platform
- Parameter recommendations optimized for each platform's dimensions
- Guidance on incorporating brand elements and messaging
- Tips for creating a cohesive family of banner images
3. CANVA OPTIMIZATION INSTRUCTIONS
- Step-by-step guidance for editing and optimizing Midjourney results in Canva
- Instructions for adding text, logos, or additional elements
- Platform-specific cropping and formatting guidance
- Methods for ensuring visual consistency across platforms
4. IMPLEMENTATION PLAN
- Specific dimensions and requirements for each platform
- Checklist for profile optimization beyond images
- Best practices for cross-platform consistency
- Timeline recommendations for rolling out updated imagery
I need profile imagery that looks professional while authentically representing my archetypal blend and maintaining consistency with my overall visual brand.
[Add any specific preferences or requirements for your profile imagery]
Now that I've developed all my visual brand elements using Midjourney and Canva, I need a comprehensive implementation plan. My priority platforms are [list platforms] and I have [describe available time/resources].
Please provide:
1. CANVA ORGANIZATION SYSTEM
- Step-by-step instructions for setting up folders and organization in Canva
- Guidance on naming conventions and version control
- System for tracking brand assets and templates
- Instructions for sharing/accessing assets across devices
2. IMPLEMENTATION CHECKLIST
- Platform-by-platform implementation guide with specific steps
- Prioritized timeline for rolling out my visual brand
- Quality control checks for consistency across touchpoints
- Guidance on announcing/highlighting brand updates to my audience
3. MAINTENANCE WORKFLOW
- Regular review schedule and process
- Instructions for evolving elements while maintaining consistency
- Troubleshooting guidance for common implementation challenges
- Methods for measuring visual brand effectiveness
4. CANVA PRO RECOMMENDATIONS (if applicable)
- Guidance on whether Canva Pro features would benefit my implementation
- Specific Pro features that would enhance my brand management
- Alternatives for any limitations in the free version
- Cost-benefit analysis for my specific needs
I need a practical plan that helps me implement my visual brand consistently and efficiently, with specific steps I can follow without getting overwhelmed.
[Add any specific implementation constraints or preferences]
When satisfied with your visual brand system, save a complete copy as "6_YourName_Visual_Brand_System.pdf". Begin implementing by following these steps:
Remember that consistency is more important than complexity—implement simple elements consistently rather than complex ones sporadically.
Review your implementation of the BrandNeue Framework over the past month:
1. Which elements of your archetype-based strategy felt most natural to implement?
2. Which audience personas are you connecting with most effectively?
3. What content formats have generated the strongest response?
4. Which platform strategies are delivering the best results?
5. What adjustments would you like to make for the coming month?
Based on this reflection, we'll refine your approach to leverage what's working while adjusting areas that need optimization.
Let's conduct a quarterly review of your BrandNeue implementation:
1. How have your archetype strengths evolved or developed?
2. What new insights do you have about your audience personas?
3. What content themes have resonated most deeply?
4. Which platform strategies should we amplify or adjust?
5. What new opportunities have emerged that align with your brand foundation?
This quarterly review will help us ensure your brand strategy remains authentic while adapting to new insights and opportunities.
Let's expand on your most successful content pillar:
1. Which content pillar has resonated most with your audience?
2. How is this pillar connected to your core archetypes?
3. What specific topics within this pillar generate the most engagement?
4. How can we develop this pillar further across platforms?
5. What new content formats could enhance this pillar?
Based on your insights, we'll develop an expanded content strategy for this pillar that leverages your archetype strengths while addressing audience needs.
Let's develop a strategy for integrating [New Platform] into your BrandNeue framework:
1. How does this platform align with your archetype strengths?
2. Which of your audience personas are active on this platform?
3. What content formats from your existing strategy would adapt well?
4. What platform-specific strategies would leverage your authentic voice?
5. How will this platform integrate with your existing content ecosystem?
We'll create a tailored approach for this platform that maintains your archetype consistency while leveraging platform-specific opportunities.
Let's refine your archetype profile to ensure it fully captures your authentic strengths:
1. Which aspects of the assessment feel most aligned with your authentic self?
2. Which elements feel misaligned or incomplete?
3. What strengths or qualities do you feel aren't represented?
4. What communication approaches feel most natural to you?
5. Are there any specific examples from your work that might help clarify your authentic style?
Based on these insights, we'll adjust your archetype profile to create a more authentic foundation for your brand strategy.
Let's identify and address the barriers to consistent content creation:
1. Which parts of the content creation process feel most challenging?
2. Which of your archetype strengths could we leverage more effectively?
3. What formats or approaches feel most energizing to you?
4. What support systems or tools might help overcome current blocks?
5. How might we simplify the process while maintaining your authentic voice?
We'll develop a modified content approach that works with your natural strengths while addressing specific challenges.
Let's refine your approach to connecting with [Specific Persona]:
1. What aspects of this persona might need refinement based on real-world interactions?
2. How might your archetype strengths better align with this audience's needs?
3. What communication approaches have worked best with similar audiences?
4. What content themes might create stronger resonance?
5. What platform strategies could enhance connection with this specific group?
We'll develop targeted adjustments to your strategy that strengthen authentic connections with this audience segment.
Create a LinkedIn post on [Topic] that aligns with my [Primary Archetype] and [Secondary Archetype] strengths. The post should:
1. Use my authentic voice and tone
2. Connect with my [Specific Persona] audience
3. Relate to my [Content Pillar] focus
4. Follow the [Post Structure] format
5. Include a compelling call-to-action
Make the post approximately 1,200-1,500 characters with appropriate spacing and formatting for LinkedIn.
Create a two-week content calendar that leverages my archetype strengths across platforms. For each day, include:
1. Content topic aligned with my pillars
2. Primary audience persona target
3. Archetype emphasis for the content
4. Content structure or format
5. Platform-specific considerations
6. Key talking points or elements to include
The calendar should balance my archetype expression while maintaining a cohesive theme across the two weeks.
Create a professional bio/about section for [Platform] that leverages my archetype profile. The bio should:
1. Highlight my core purpose and mission
2. Showcase my key differentiators
3. Speak directly to my primary audience personas
4. Use language that reflects my authentic voice
5. Include appropriate calls-to-action
The bio should be approximately [Length] and optimized for [Platform]'s specific context and audience.